The Christmas Card Challenge by Pear Tree’s General Manager

50 Christmas card challengeFor a greeting card company, November and December are pretty important months to us. Yet the reason we ARE a greeting card company is because each of us think it’s so important to connect with friends and family. As I was coming in to work the other day, I heard a story on NPR, People Answer Stranger’s Christmas Cards. It’s about a gentleman who had sent out 600 Christmas cards and the response he received. Normally, this would be a story about friendship and family ties, but in this case, it was actually a social experiment he was running and the 600 cards were cards sent to complete strangers! His experiment started in 1974 but the responses lasted 15 years!

The story spoke of the Rule of Reciprocation…to me, that feels like too technical a term to put on what is really just common sense – if you get something, you should give back. So I’d like to try my own social experiment and while sending 600 cards seems rather daunting, I’d like to try 50. So I’m going to initiate the 50-Christmas-card-challenge!

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Christmas Card Shopping Myth #5: Address Labels Are For Wimps

Address labels for wimps? We beg to disagree. Address labels are the best things to happen to addressing Christmas cards since the invention of the printing press (the one that prints sticky back address labels, anyway). Here at Pear Tree we wouldn’t order cards without them and there are several good reasons why.
Addressing Christmas Cards

These handy little labels not only save time addressing Christmas cards, they give your envelopes a ton of personality to help your greetings stand out in the mail. While we’re at it, we might as well dispel the myth that return address labels have to go on the front upper left corner of your envelope. They look even better on the back, which is where your friends and family will get a surprise when they flip to open your card.

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